Woolpower was founded in 1972 in the small central Swedish town of Östersund—on the banks of Storsjön ("The Great Lake"). All of their undergarments are made from "Ullfrotté Original," a propietary blend of 2/3 fine merino wool and 1/3 synthetic fibers, yielding the perfect combination of performance and comfort. Merino is soft and warm, has natural antibacterial properties, and wicks mositure away from the skin; the synthetic fibers are added to increase durability. Furthermore, even though they are primarily wool, all Woolpower garments are machine washable. Woolpower socks and undergarments are guarenteed to keep you warm and comfortable for a long time to come.

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