Founded in 1958 by Yukio Yamai in the Niigata Prefecture of Japan, Snow Peak's origins as a climbing equipment company laid the foundations for it to become one of todays foremost outdoor brands. With a focus on the healing power of nature and the rejuvenation that it offers, Snow Peak crafts garments, supplies, and experiences to alleviate the stresses of daily life and reconnect us to the rhythms of the natural world.