Friends since 1990, Tellason founders Tony Patella and Pete Searson started the company in the midst of the 2008/09 financial crisis, a time when people were redefining their consumer values and buying habits. With a focus on great care, precision, and fit, the two friends were determined to craft a pair of jeans that truly honored the legacy of blue jean culture in their hometown of San Francisco. All Tellasons products are proudly crafted in San Francisco.